This project is all about Roy Choi. An Asian-American and Los Angles-born master chef, Roy has a gritty, yet bright aura about him. I strove to give him a visual language that highlighted his never ending optimism, fun, and passion for his city. My best work features my ability to integrate illustration and design seamlessly, which I did here. Utilizing a combination of paint-like illustration, hand-drawn typography, and textured photos, I created a style that I think Roy himself would enjoy.