Joshua Sauder
Joshua Sauder

Discover Puerto Rico


Discover Puerto Rico Identity

As a freelancer, I’ve always loved working with clients. Whether they have a detailed plan or just a napkin sketch, taking someone’s ideas and turning it into a polished design has always been so much fun to me. There are benefits, though, to exploring brands and identity systems within a classroom environment. Specifically, the ability to control every element much tighter is great exercise in attempting to perfect work. With this project I developed a theoretical identity for Discover Puerto Rico, the real-life department in charge of encouraging tourism within Puerto Rico. Below you can see my final result, the Brand Identity Book, as well as my Process Book, a look into my personal development process.


Brand Guideline Book


Process Book